Learn how to nudge yourself and others to make better, smarter decisions!
Traditional economics assumes that humans are rational beings who make optimal decisions to maximize their utility. In reality, we frequently make poor decisions due to cognitive flaws, emotional impulses, lack of information or self-control. This book explains key behavioral economics principles, and how nudges can be used to help people make better decisions at individual, national and global levels.
Here are some powerful takeaways you can expect from this summary:
• Learn key behavioral economics principles to understand why people behave the way they do. Find out about our 2 cognitive systems, common mental heuristics or biases, and why we make bad decisions;
• Discover how you can help people to make better decisions yet retain freedom of choice using the Libertarian Paternalism approach;
• Find out what “choice architecture” involves, when you should use nudges, and the tools you can use to design effective nudges;
• Understand how sludge can create the opposite outcomes as nudges, and why/how to de-sludge; and
• Get detailed real-world case studies to understand how nudges can be applied to address various challenges/goals including financial well-being (including retirement savings, debt management and insurance) and national/global issues (e.g. organ donation and climate change).
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1. Graphic + Text + Audio bundle ($13.97)
• A one-page graphic summary, or book summary infographic in pdf;
• A 19-page text/graphic summary in pdf; and
• A 31-min audio summary in mp3
2. Graphic + Text bundle ($9.97)
• A one-page graphic summary, or book summary infographic in pdf; and
• A 19-page text/graphic summary in pdf
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Who should read this:
• Leaders and policy-makers in all types of organizations, including businesses, government, social or non-profit organizations; and
• Anyone who wants to deepen their knowledge about behavioral economics, psychology or improve their decision-making skills.
Keywords/concepts covered: Behavioral Economics, Economics, Psychology, Sociology, Libertarian Paternalism, Choice Architecture, Decision-Making, Social Science, Public Policy, Mental Heuristics, Cognitive Biases, Self-Control, Government, Marketing, Change Management, Health, Wealth, Finance, Happiness, Personal Development, Professional Development, Business, Nudge, The Final Edition, Richard Thaler, Cass Sunstein
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