Thinking, Fast and Slow

THINKING, FAST AND SLOW

By Daniel Kahneman

In this book, winner of the Nobel Memorial Prize in Economics, Daniel Kahneman, summarizes decades of research to help us understand the psychological basis for our reactions, judgments, perceptions and choices. By learning how our mind works, being aware of our intuitive biases and errors of judgement, we can improve our decision-making skills, shape how we think and how we live our lives.

In this summary, you’ll learn:
• What the 2 contrasting systems of our brain are, and how they work;
• The Law of Least Effort and how it affects how we think;
• The various heuristics (or mental shortcuts) that we use, often subconsciously;
• The overconfidence, biases and errors caused by these heuristics, and how they affect our choices;
• The difference between our “experiencing self” and our “remembering self”, and how you can live a more fulfilling life.

Who should read this:
• Decision-makers, policy-makers, researchers, and marketers.
• Anyone who’s interested in personal development, psychology and behavioral economics.

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