Sell your services more effectively with more than 100 marketing tips & insights!
Sales and Marketing is at the heart of any company’s survival. And today, most companies – including McDonalds, Federal Express, American Express, Levi’s – are selling services, not products. Services are inherently more invisible than products, and call for a different sales & marketing approach.
The book offers more than 100 tips and insights – for business owners, sales or marketing people – on how to sell services effectively.
Here are some marketing insights that you can expect to get from the book:
• Know the 3 fundamentals to address before you start your marketing;
• Learn useful dos and don’ts about surveys and research;
• Gain insights about planning pitfalls and marketing silos;
• Discover how your prospects think, and how to think about your positioning and focus, and how to nurture and keep your clients; and
• Learn useful tips for more effective pricing, naming, branding, and communication.
You can choose from 2 ReadinGraphics summary bundles including:
1. Graphic + Text + Audio bundle ($13.97)
• A one-page reading graphic, or infographic summary in pdf;
• A 12-page text summary in pdf; and
• A 23-min audio summary in mp3
2. Graphic + Text bundle ($9.97)
• A one-page reading graphic, or infographic summary in pdf; and
• A 12-page text summary in pdf
Order your summary bundle now!
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Keywords: Business, Communication, Harry Beckwith, Sales & Marketing, Selling the Invisible, Services marketing
This is one of the best and most useful books on marketing I have ever read. Even after 20 years, I still often refer to some of its most memorable and vital lessons. It’s simple, mid-Western, plain-speaking style, cuts through the bullshit that characterizes so much of today’s marketing literature. Think of this as part of the pantheon that includes Reis & Trout, Leavitt and Peters, but with a directness and accessibility that makes it ready to use for your entire organization. It’s focus on service also makes it required reading for anyone delving into the field of service design. [Review from Goodreads]
Some nuggets in this book. Interesting stories to go along with some of the ideas and lessons. On the whole an easy read but some of it was obvious and repetitive. [Review from Goodreads]