Discover the secret to
start your own viral campaign.
Why do some ideas, behaviour or products start epidemics while others don’t? How do you curb a rampant epidemic, or start a positive campaign that spreads like wildfire?
In this book, Gladwell identifies 3 “rules of epidemics” that determine whether something tips and spreads like wildfire:
• Find out who are the 3 groups of people to focus your resources on, when starting a campaign;
• Learn what to look out for in crafting your message; and
• Discover the power of context and what are the conducive factors to aid your campaign
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2. Graphic + Text bundle ($9.97)
• A one-page reading graphic, or infographic summary in pdf; and
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Keywords: Business Strategy, Change Management, Communication, Malcolm Gladwell, Sales & Marketing, The Tipping Point