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The Tipping Point
THE TIPPING POINT: How Little Things Can Make a Big Difference
By Malcolm Gladwell
Why do some ideas, behaviour or products start epidemics while others don’t? How do you curb a rampant epidemic, or start a positive campaign that spreads like wildfire? In this book, Malcolm Gladwell addresses these question and explains the 3 “rules of epidemics” that determine whether something will spread like wildfire.
In this summary, you’ll learn:
• Who are the 3 groups of people to focus your resources on, when starting a campaign;
• What to look out for when crafting your message; and
• The power of context and what are the conducive factors to aid your campaign.
Who should read this:
• Leaders, managers, entrepreneurs, marketers, advertisers and communications professionals; and
• Anyone who’s interested in social sciences and behavioral economics.
$9.97 – $13.97
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Diane –
The book that became a catchphrase! The term “tipping point” has become so commonly used in news stories that I wonder how many people know it came from a book.
I read this back in 2000 when I was in grad school for sociology. It’s a fun little book of case studies, many of which applied to what I was learning in my classes. Here it is 13 years later and I can still recall many of the details and theories, which shows how interesting I thought they were….
Many of these ideas seem to have become part of the cultural zeitgeist. I think I would still recommend it to anyone interested in some pop sociology. [Review from Goodreads]
Mark Manderson –
Some decent nuggets such as: The stickiness factor is how well something sticks and how using trend setters can help it become more of an “epidemic” feel. Gave several examples and why they worked.
To sum up the book shows how important A/B tests are and constant tweaks to get to the Tipping Point. [Review from Goodreads]