Raving Fans

RAVING FANS: A Revolutionary Approach for Customer Service

by Ken Blanchard & Sheldon Bowles

Customer service is important to any business. Yet, it’s not enough to merely satisfy your customers. To have a massively successful business, you need to create Raving Fans, i.e. make your customers so wildly happy that they can’t help talking about you and recommending you to others. This book by Ken Blanchard and Sheldon Bowles presents a simple but powerful 3-part framework to help you to deliver amazing customer service and achieve outstanding bottom-line results

In this summary, you’ll learn:

• The secrets to creating Raving Fans, including how to decide on your service vision, discover what your customers want, integrate the 2 visions, then deliver what the customer wants + 1%; and

• Examples of how these secrets can be applied in businesses and organizations..

Who should read this:
• Business leaders, owners and entrepreneurs
• People involved in customer service or designing customer experiences

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