How to Win Friends & Influence People in the Digital Age


By Dale Carnegie & Associates

Dale Carnegie’s How to Win Friends and Influence People, published in 1936, laid out powerful and timeless principles of human communications that have impacted millions. This book reviews ideas from the original book, with tips on how to apply them in today’s digital age.

In this summary, you’ll learn:

• The difference between the meaning and media of your communication;
• How to convey your message effectively, and multiply it using media; and
• Powerful insights into the fundamentals of people relations and influence and how they can be applied to the digital age. This include: tips on how to engage people, how to earn others’ trust, how to make a lasting impression, and how to lead change without resistance or resentment.

Who should read this:
• Marketers, communications professionals, and social media users;
• Leaders, managers, and executives; and
• Anyone who wants to improve their communication and interpersonal skills–both online and offline.

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5 reviews for How to Win Friends & Influence People in the Digital Age

  1. Marina

    great advice for, not only business, but also for private life. it just shows you how to care more, be friendly and non-judmental with its consequences, i.e. when people react to the affirmative and sincere you. [Review from Goodreads]

  2. Yulia Vorotyntseva

    If you haven’t read the original “How to Win Friends” or if you just want to re-read it — read this book. If you expect something new from this edition — abandon this hope…. Carnegie’s “Digital age” edition is just the same candy in a new wrapping. The book contains Facebook and Twitter cases as illustration to the old Carnegie’s advice, but that’s pretty much it. [Review from Goodreads]

  3. Vice

    Great book, simple advice for everyday life, I should read this book every few months and tweak my behavior. [Review from Goodreads]

  4. Daniel G. Taylor

    It’s easy to get social media wrong. When you’re sitting behind you’re keyboard, you can forget that you’re writing something that will be read by a real person and not a machine.
    To get social media right requires the same relating skills that you need when dealing with people face to face. This modern-era version of the classic book on connecting to people teaches the core principles of engaging with anyone, how to make a lasting impression, how to gain and keep trust, and how to inspire change…This book may not endure like it’s classic predecessor, but if you’ve been grappling with how to connect to the real person sitting on the other side of the virtual wall, then this book will give you some practical ideas on how to proceed. [Review from Goodreads]

  5. Dee

    Timeless advice that easily conformed to today’s standards. I think the advice was more applicable to the business world, as some of the tips would seem a little too friendly if you’re just getting to know someone, but all in all every bit of advice in this book is applicable in some way when dealing with the public. [Review from Goodreads]

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