Inside Real Innovation

INSIDE REAL INNOVATION: How the Right Approach Can Move Ideas from R&D to Market – And Get the Economy Moving

by Eugene Fitzgerald and Andreas Wankerl

Innovation is a complex process, with many variables and forces at play. This book provides insights into the true processes behind innovation, and presents a universal model that explains how key stakeholders can contribute to, and benefit from, a robust innovation system.

In this summary, you’ll learn:

• The difference between fundamental innovation and incremental innovation;
• Why the lack of innovation is an underlying cause of the USA’s ailing economy and what it means for policy-makers;
• A comprehensive model that explains the relationship between stakeholders (innovators, investors, corporations, universities and governments), the macro-environment and the innovation process; and
• Useful tips and perspectives to think about and manage innovation in your organization.

Who should read this:
• Entrepreneurs, technopreneurs, and aspiring entrepreneurs
• Government agencies and policy-makers
• Corporate executives involved in new product development/ innovation
• Individual and corporate investors in tech startups
• Researchers, scientists, engineers and academia

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2 reviews for Inside Real Innovation

  1. Jerry Woodall

    Kudos to the authors of Inside Real Innovation. After debunking the age-old dogma about real innovation being a linear process, they clearly demonstrate how the cornerstones of Technology, Market, and Implementation must work together iteratively to realize ideas in the marketplace. As a university professor who has founded five companies to date, I especially commend this book to US government and university IP policy makers.
    [Book Review by Jerry Woodall, National Medal of Technology Laureate]

  2. Gary P Pisano

    Inside Real Innovation offers a compelling and worrisome look at the US innovation system. The authors argue that the US has been living off fundamental innovations done decades ago. This book must be read by scholars and policymakers with a concern for US economic performance.
    [Book review by Gary P Pisano, Harvard Business School]

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