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Inside Real Innovation

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From $9.97

Learn how true innovation really works, and how to build a healthy innovation pipeline! 

Find out the implications for innovators, investors, corporations, universities and governments. See more details below. Download Inside Real Innovation Book Summary in pdf infographic, text and audio formats, or preview the book summary via our blog.


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Learn how true innovation really works, and how to build a healthy innovation pipeline! 

Innovation is a complex process, with many variables and forces at play. This book provides insights into the true processes behind innovation, and presents a universal model that explains how key stakeholders can contribute to, and benefit from, a robust innovation system.

Here are some powerful insights you can take away from the book:

• Understand the difference between fundamental innovation and incremental innovation;
• Find out why the lack of innovation is an underlying cause of the USA’s ailing economy and what it means for policy-makers;
• Uncover a comprehensive model that explains the relationship between stakeholders (innovators, investors, corporations, universities and governments), the macro-environment and the innovation process; and
• Learn useful tips and perspectives to think about and manage innovation in your organization.

You can choose from 2 ReadinGraphics bundles including:

1. Graphic + Text + Audio bundle ($13.97)
• A one-page reading graphic, or infographic summary in pdf;
• A 15-page text summary in pdf; and
• A 31-min audio summary in mp3.

2. Graphic + Text bundle ($9.97)
• A one-page reading graphic, or infographic summary in pdf; and
• A 15-page text summary in pdf.

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Who should read this:
• Entrepreneurs, technopreneurs, and aspiring entrepreneurs
• Government agencies and policy-makers
• Corporate executives involved in new product development/ innovation
• Individual and corporate investors in tech startups
• Researchers, scientists, engineers and academia

Some questions addressed:
• How does innovation really work and what are the variables involved?
• How do ideas evolve from concept to commercialization? Can I influence or manage it?
• How long do “good tech ideas” or “new technologies” really take to get to market?
• How can we improve the effectiveness of our innovative research and experiments?
• How can we create our next tech/ innovative breakthrough?
• What should I look out for when investing in a tech startup? When should I enter?
• I have an exciting tech solution that can change the world. What can I do next?
• How can we facilitate creativity and innovations at a national level?

Key concepts covered: Innovation, innovation ecosystem, product development, technology, R&D, venture-capital funding, research and development, Andreas Wankerl, Carl Schramm, Eugene Fitzgerald, Inside Real Innovation

2 reviews for Inside Real Innovation

  1. Jerry Woodall

    Kudos to the authors of Inside Real Innovation. After debunking the age-old dogma about real innovation being a linear process, they clearly demonstrate how the cornerstones of Technology, Market, and Implementation must work together iteratively to realize ideas in the marketplace. As a university professor who has founded five companies to date, I especially commend this book to US government and university IP policy makers.
    [Book Review by Jerry Woodall, National Medal of Technology Laureate]

  2. Gary P Pisano

    Inside Real Innovation offers a compelling and worrisome look at the US innovation system. The authors argue that the US has been living off fundamental innovations done decades ago. This book must be read by scholars and policymakers with a concern for US economic performance.
    [Book review by Gary P Pisano, Harvard Business School]

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