Influencer

INFLUENCER: The New Science of Leading Change

by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, Al Switzler

Effective leaders are first be influencers, i.e. they must be able to bring behavioral change to solve problems. Unfortunately, it’s hard to change people—be it to get yourself to do something you dislike, to get your child to obey you, or to get criminals to turn over a new leaf. This book explains the 3 keys behind the science of influencing change, and the 6 sources of influence that are jointly guaranteed to bring change in any area.

In this summary, you’ll learn:
• The 3 keys to influence—focus and measure, define vital behaviors, and using the 6 sources of influence—that jointly constitute the science of leading change;
• The 6 sources of influence, with specific strategies and insights to address 2 driving forces (ability and motivation) across 3 domains (personal, social and structural);
• Detailed examples, tips and strategies to influence change at personal, organizational or community levels.

Who should read this:
• Leaders and managers in any domain (including business, social work, politics, non-profit, education)
• Anyone who wants to improve influence and change management skills.

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