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Hacking Growth

From $9.97

Use this proven method to achieve massive, systematic growth at a fraction of the cost!

Learn this rigorous method for rapid, cross-functional experimentation to find, test, refine and implement top growth opportunities. See more details below. Download Hacking Growth Summary in pdf infographic, text and audio formats, or preview the book summary via our blog.

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HACKING GROWTH: How Today’s Fastest-Growing Companies Drive Breakout Success

by Sean Ellis & Morgan Brown

What do leading firms like Dropbox, LinkedIn, Tesla, Adobe and Airbnb have in common? They’ve all adopted growth-hacking as a primary growth engine, empowering them to grow at a fraction of the cost of traditional marketing and advertising. This book presents the principles, concepts and steps to hacking growth. It details how you can use a rigorous method for rapid, cross-functional experimentation to find, test, refine and implement top growth opportunities.

In this summary, you’ll learn: 

• The 3 pre-requisites—a growth team, a must-have product, and growth levers—that you’d need before you’re ready to drive growth via high-tempo testing. Learn what each component entails and how you can get them in place in your business;

• How to implement the 4 key steps—analysis, ideation, prioritization and testing—of high-tempo testing, and how to use this process to create a virtuous growth cycle.

• How  you can apply the concepts above (with a detailed step-by-step guide) to start hacking growth across the entire sales and marketing funnel, including how to acquire, activate, retain and monetize customers most effectively.

Who should read this:
• Entrepreneurs, business owners and consultants
• People who’re responsible for growth, business development, sales/marketing or product development

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