HACKING GROWTH: How Today’s Fastest-Growing Companies Drive Breakout Success
by Sean Ellis & Morgan Brown
What do leading firms like Dropbox, LinkedIn, Tesla, Adobe and Airbnb have in common? They’ve all adopted growth-hacking as a primary growth engine, empowering them to grow at a fraction of the cost of traditional marketing and advertising. This book presents the principles, concepts and steps to hacking growth. It details how you can use a rigorous method for rapid, cross-functional experimentation to find, test, refine and implement top growth opportunities.
In this summary, you’ll learn:
• The 3 pre-requisites—a growth team, a must-have product, and growth levers—that you’d need before you’re ready to drive growth via high-tempo testing. Learn what each component entails and how you can get them in place in your business;
• How to implement the 4 key steps—analysis, ideation, prioritization and testing—of high-tempo testing, and how to use this process to create a virtuous growth cycle.
• How you can apply the concepts above (with a detailed step-by-step guide) to start hacking growth across the entire sales and marketing funnel, including how to acquire, activate, retain and monetize customers most effectively.
Who should read this:
• Entrepreneurs, business owners and consultants
• People who’re responsible for growth, business development, sales/marketing or product development
