Why do some products and ideas spread like wildfire while others fail to catch on? In this book, Wharton marketing professor Jonah Berger shares the…
ReadingraphicsFebruary 27, 2021
In life, we’ll inevitably come across difficult people who make us feel frustrated, upset, confused or helpless. How can you understand human behavior, make sense…
ReadingraphicsNovember 28, 2020
The Black Swan is the 2nd book in the five-book series by Nassim Nicholas Taleb on uncertainty. In this book, he explains the phenomenon of…
ReadingraphicsAugust 30, 2020
Pre-suasion is about laying the groundwork in advance, so your recipients are already receptive to your message by the time you present it. Such tactics…
ReadingraphicsMay 28, 2020
Renowned psychiatrist Viktor Frankl survived the Nazi death camps as a prisoner. His years of suffering, experiences and insights led him to develop logotherapy, a…
ReadingraphicsJanuary 24, 2020
When we interact with others, we’re actually playing games—from power games to sexual games and competitive games. Most of these games are destructive and are…
ReadingraphicsDecember 19, 2019
For centuries, religion has played a major role in man’s quest for stability and meaning. The rise of secularism and nihilism brought new ideologies, but…
ReadingraphicsNovember 13, 2019
When you’re stuck with a seemingly-impossible problem, the best way to get unstuck is to shift your perspective. The authors, Benjamin Zander and Rosamund Stone…
ReadingraphicsAugust 25, 2019
Grit is the combination of passion and perseverance. Through years of research, Angela Duckworth found grit to be a stronger predictor of high-achievement than intelligence,…
ReadingraphicsDecember 23, 2018
There are 6 key principles of persuasion which can lead people to say “yes” automatically. Understanding these principles and associated techniques can help you to…
ReadingraphicsFebruary 28, 2018
Do you often find yourself regretting or abandoning a decision that you've made—be it choosing the wrong career, making a poor business decision, or buying…
ReadingraphicsFebruary 23, 2018
Your mindset—how you see yourself—shapes how you respond to people and events, to affect your outcomes. In this book, Carol Dweck draws on 20 years…
ReadingraphicsOctober 9, 2017
In this book, winner of the Nobel Memorial Prize in Economics, Daniel Kahneman, presents decades of research to help us understand what really goes on…
ReadingraphicsNovember 15, 2016
