What sets successful salespeople apart from the rest? How can you adapt your approach to close more deals, especially in high-stakes, complex sales? In SPIN…
ReadingraphicsDecember 29, 2024
Are you tired of writing long emails and reports that no one reads? Smart Brevity by Jim VandeHei, Mike Allen, and Roy Schwartz teaches you…
ReadingraphicsSeptember 29, 2024
Looking to make sales easier? According to sales expert Jeb Blount, taking shortcut in sales leads to mediocre results. To consistently close deals, it takes…
Gig MensahJuly 28, 2024
Ever wondered how to turn a one-time buyer into a lifelong customer? This book by Joey Coleman provides a step-by-step guide to create a consistent,…
ReadingraphicsMarch 29, 2024
In a world full of marketing messages and distractons, standing out is not just an art; it's a necessity. This is the core message of…
ReadingraphicsNovember 29, 2023
Positioning is crucial in business. Yet, few people truly understand what it is or how to do it. In this book, April Dunford explains what…
ReadingraphicsFebruary 28, 2023
Getting Naked by Patrick Lencioni is a book is about overcoming our fears of vulnerability, so we can build stronger and more lasting relationships with…
ReadingraphicsOctober 23, 2022
The world of marketing has changed forever, and traditional marketing or traditional advertising—including TV and mass-media advertising—no longer work. The best business strategy to build…
ReadingraphicsMay 28, 2022
Podcasts are one of the fastest-growing media as people become busier and more mobile. If you’re thinking of starting your own podcast for personal interest…
ReadingraphicsApril 29, 2022
Influence and persuasion. These 2 skills are at the core of leadership, sales, marketing, negotiations, and even parenting. In fact, effective communications are all about…
ReadingraphicsMarch 29, 2022
Change is essential, yet it can be hard. This book by behavioral scientist Dr. B.J. Fogg presents a universal approach to help you understand all…
ReadingraphicsJanuary 31, 2022
Numbers are important in business. Yet, it’s hard to know which numbers to measure or focus on. This book by Alistair Croll & Benjamin Yoskovitz…
ReadingraphicsAugust 28, 2021
Negotiation skills are essential for success in all areas of life, from business to politics and personal life. This book by Deepak Malhotra and Max…
ReadingraphicsJune 30, 2021
There are so many aspects to marketing that it can seem a bit overwhelming and confusing at times. In this book, Allan Dib explains the…
ReadingraphicsMay 25, 2021
Why do some products and ideas spread like wildfire while others fail to catch on? In this book, Wharton marketing professor Jonah Berger shares the…
ReadingraphicsFebruary 27, 2021
How can you acquire new customers, keep them engaged, convert them to fans and ambassadors, and leverage technology to grow your revenue with a shoestring…
ReadingraphicsNovember 28, 2020
Blue Ocean Strategy was first published in 2005 to explain how organizations can successfully make the leap from cut-throat “red oceans” to wide-open “blue oceans”.…
ReadingraphicsAugust 30, 2020
Launching a high-tech product can be extremely challenging, and failure comes with the loss of significant time and resources. In particular, companies are especially vulnerable…
ReadingraphicsMay 31, 2020
Pre-suasion is about laying the groundwork in advance, so your recipients are already receptive to your message by the time you present it. Such tactics…
ReadingraphicsMay 28, 2020
