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Sales and Marketing

How can you be a great at selling? Explore summaries from sales and marketing books about persuasion, brand building, negotiations and customer engagement.

Book Summary – The Mom Test: How to Talk to Customers & Learn If Your Business is a Good Idea When Everyone is Lying to You Book SummariesBusiness CommunicationBusiness DevelopmentBusiness ManagementEntrepreneurship and Start-UpsProfessional DevelopmentSales and Marketing

Book Summary – The Mom Test: How to Talk to Customers & Learn If Your Business is a Good Idea When Everyone is Lying to You

Most startups fail because they build something that nobody wants. The biggest trap? Asking bad questions that lead to misleading answers. The Mom Test by…
Readingraphics
April 29, 2025
Book Summary – Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World by Russell Brunson Book SummariesBusiness CommunicationBusiness DevelopmentEntrepreneurship and Start-UpsProfessional DevelopmentSales and Marketing

Book Summary – Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World by Russell Brunson

Each of us has the potential to inspire, add value, and lead others with our unique talents and experiences. In Expert Secrets, Russell Brunson shares…
Readingraphics
January 31, 2025
Book Summary – Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty Book SummariesBusiness DevelopmentBusiness ManagementProfessional DevelopmentSales and Marketing

Book Summary – Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty

Getting Naked by Patrick Lencioni is a book is about overcoming our fears of vulnerability, so we can build stronger and more lasting relationships with…
Readingraphics
October 23, 2022
Book Summary – Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond Negotiation Genius - Book summaryBook SummariesBusiness CommunicationHuman PsychologySales and Marketing

Book Summary – Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond

Negotiation skills are essential for success in all areas of life, from business to politics and personal life. This book by Deepak Malhotra and Max…
Readingraphics
June 30, 2021
Book Summary – Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success Hacking Growth - Book summaryBook SummariesBusiness DevelopmentBusiness ManagementEntrepreneurship and Start-UpsLeadership and TeamworkSales and Marketing

Book Summary – Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

How can you acquire new customers, keep them engaged, convert them to fans and ambassadors, and leverage technology to grow your revenue with a shoestring…
Readingraphics
November 28, 2020
Book Summary – Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth Blue Ocean Shift - Book summaryBook SummariesBusiness ManagementEntrepreneurship and Start-UpsSales and Marketing

Book Summary – Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Strategy was first published in 2005 to explain how organizations can successfully make the leap from cut-throat “red oceans” to wide-open “blue oceans”.…
Readingraphics
August 30, 2020
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