Category

Sales and Marketing

How can you be a great at selling? Explore summaries from sales and marketing books about persuasion, brand building, negotiations and customer engagement.

Book Summary – Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond Negotiation Genius - Book summaryBook SummariesBusiness CommunicationHuman PsychologySales and Marketing

Book Summary – Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond

Negotiation skills are essential for success in all areas of life, from business to politics and personal life. This book by Deepak Malhotra and Max…
Readingraphics
June 30, 2021
Book Summary – Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success Hacking Growth - Book summaryBook SummariesBusiness DevelopmentBusiness ManagementEntrepreneurship and Start-UpsLeadership and TeamworkSales and Marketing

Book Summary – Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

How can you acquire new customers, keep them engaged, convert them to fans and ambassadors, and leverage technology to grow your revenue with a shoestring…
Readingraphics
November 28, 2020
Book Summary – Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth Blue Ocean Shift - Book summaryBook SummariesBusiness ManagementEntrepreneurship and Start-UpsSales and Marketing

Book Summary – Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Strategy was first published in 2005 to explain how organizations can successfully make the leap from cut-throat “red oceans” to wide-open “blue oceans”.…
Readingraphics
August 30, 2020
Book summary – Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Crossing the Chasm - Book summaryBook SummariesBusiness ManagementEntrepreneurship and Start-UpsSales and MarketingScience, Technology & Innovation

Book summary – Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Launching a high-tech product can be extremely challenging, and failure comes with the loss of significant time and resources. In particular, companies are especially vulnerable…
Readingraphics
May 31, 2020
Book Summary – The Digital Transformation Playbook: Rethink Your Business For The Digital Age The Digital Transformation Playbook - Book summaryBook SummariesBusiness DevelopmentBusiness ManagementDecision-Making & Problem-SolvingSales and MarketingScience, Technology & Innovation

Book Summary – The Digital Transformation Playbook: Rethink Your Business For The Digital Age

Many traditional businesses are struggling to cope with the new rules and environments in the pre-digital era. In The Digital Transformation Playbook, David L Rogers shares this…
Readingraphics
October 31, 2019
What are the best books to read Book RecommendationsBusiness ManagementDecision-Making & Problem-SolvingEntrepreneurship and Start-UpsHealth and WellnessLeadership and TeamworkLearning & DevelopmentMoney and Personal FinanceMotivation and PotentialPersonal DevelopmentRelationships, Communication & ParentingSales and MarketingScience, Technology & InnovationSociology & EconomicsTime Management & Productivity

What are the best books to read

Often, we get readers asking us questions like, "what are the best books to read", "what are the best business books", "what are the best…
Readingraphics
October 10, 2019
Book Summary – The Ultimate Sales Machine: Turbocharge your Business with Relentless Focus on 12 Key Strategies The Ultimate Sales Machine - Book summaryBook SummariesEntrepreneurship and Start-UpsLeadership and TeamworkOperations and Project ManagementSales and Marketing

Book Summary – The Ultimate Sales Machine: Turbocharge your Business with Relentless Focus on 12 Key Strategies

To succeed in business, you need to master 3 vital areas: management, marketing and sales. In this book, Chet Holmes breaks down exactly how to…
Readingraphics
February 15, 2018