Sales and Marketing Books - Book Summary Category

Book Summaries Business Communication Business Management Sales and Marketing

Book Summary – Selling the Invisible: A Field Guide to Modern Marketing

If you think you're selling a product, think again. Most companies that we see around us - such as McDonalds, Federal Express, American Express, Levi's…

ReadingraphicsNovember 9, 2017

Book Summaries Business Communication Professional Development Sales and Marketing

Book Summary – Getting To Yes: Negotiating Agreement Without Giving In

Everyone negotiates—be it to get a pay raise, extend a curfew, or reach agreement on a joint venture. "Getting to Yes" presents a framework for…

ReadingraphicsNovember 7, 2017

Never Split the Difference - Book summary

Book Summaries Business Communication Personal Development Professional Development Sales and Marketing

Book Summary – Never Split The Difference: Negotiating As If Your Life Depended On It

In this book, experienced FBI negotiator and award-winning teacher, Chris Voss, shares tried-and-tested techniques for negotiations, that can be applied in a wide range of…

ReadingraphicsSeptember 16, 2017

The 22 Immutable Laws of Marketing - Book summary

Book Summaries Business Management Sales and Marketing

Book Summary – The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk!

Al Ries and Jack Trout are world-renowned marketing consultants, with more than 25 years of marketing experience. This book presents 22 immutable laws of marketing…

ReadingraphicsAugust 26, 2017

Book Summaries Business Communication Business Management Leadership and Teamwork Sales and Marketing

Book Summary – Made to Stick: Why Some Ideas Survive and Others Die

Why do some ideas take hold immediately, while others (no matter how well-researched) are forgotten within minutes? In Made to Stick, Chip and Dan Heath…

ReadingraphicsJune 14, 2017

Winning in Service Markets - Book summary

Book Summaries Business Management Sales and Marketing

Book Summary – Winning in Service Markets: Success through People, Technology and Strategy

Services are an integral part of most businesses today. To effectively market services, you need a different approach from product marketing. In this book, Jochen…

ReadingraphicsJune 5, 2017

Book Summaries Business Finance and Accounting Business Management Leadership and Teamwork Operations and Project Management Professional Development Sales and Marketing

Book Summary – The Personal MBA: Master the Art of Business

Do you know that an MBA program can set you back by a 6-digit figure, yet there's no strong evidence that an MBA improves business…

ReadingraphicsMay 3, 2017

Book Summaries Business Communication Professional Development Sales and Marketing Sociology & Economics

Book Summary – To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others

When we think of sales jobs, most of us picture a pushy salesperson, like a door-to-door rep or a slick used-car dealer. However, in To…

ReadingraphicsFebruary 25, 2017

Book Summaries Business Management Leadership and Teamwork Personal Development Professional Development Sales and Marketing

Book Summary – Start with Why: How Great Leaders Inspire Everyone to Take Action

Great leaders and organizations can create sustainable change because they inspire others. In the process, they create loyal followers who stick with them through thick…

ReadingraphicsJanuary 21, 2017

Book Summaries Business Management Entrepreneurship and Start-Ups Happiness, Emotional Intelligence & Spiritual Growth Personal Development Sales and Marketing Science, Technology & Innovation

Book Summary – The $100 Startup: Reinvent the Way you Make a Living, Do what you Love, and Create a New Future

With technology today, it’s much faster, easier and cheaper to build a small business. In this book Chris Guillebeau presents a blueprint to help you…

ReadingraphicsDecember 15, 2016

Book Summaries Decision-Making & Problem-Solving Personal Development Sales and Marketing Sociology & Economics

Book Summary – Thinking, Fast and Slow by Daniel Kahneman

In this book, winner of the Nobel Memorial Prize in Economics, Daniel Kahneman, presents decades of research to help us understand what really goes on…

ReadingraphicsNovember 15, 2016

Personal Development Relationships, Communication & Parenting Sales and Marketing Tips and Insights

Stories and Examples from “How to Win Friends and Influence People”

Dale Carnegie’s book How to Win Friends and Influence People is a timeless success classic on how to build meaningful and lasting relationships, develop deep-felt trust…

ReadingraphicsNovember 1, 2016

Book Summaries Business Finance and Accounting Entrepreneurship and Start-Ups Sales and Marketing

Book Summary – Zero to One: Notes on Startups or How to Build the Future

How did companies like Google, Paypal, Amazon and Telsa become so successful, and how can you get there as a startup? In this book, Peter…

ReadingraphicsSeptember 18, 2016

Book Summaries Business Management Entrepreneurship and Start-Ups Sales and Marketing

Book Summary – Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant

Instead of fighting head-on with your competitors, how do you create uncontested market space and make the competition totally irrelevant? Based on a study of 150…

ReadingraphicsMay 31, 2016

Book Summaries Business Communication Business Management Professional Development Sales and Marketing

Book Summary – The Tipping Point: How Little Things Can Make a Big Difference

Why do some ideas, social behaviors or products start epidemics while others don’t? How do you curb a rampant epidemic, or start a positive campaign…

ReadingraphicsJune 7, 2015

Sales and Marketing