Book Summary – Getting To Yes: Negotiating Agreement Without Giving In

Everyone negotiates—be it to get a pay raise, extend a curfew, or reach agreement on a joint venture. “Getting to Yes” presents a framework for “principled negotiations”: a systematic approach to get better outcomes that address what you want in an efficient way, while maintaining (or even improving) relationships. In this Getting To Yes summary, we’ll briefly outline the 4 foundations of principled negotiation, and 3 common obstacles you’d face.

For the full details, examples and tips on how to apply the principles and overcome the obstacles, do get a copy of the book, or get a detailed overview with our complete book summary bundle.

Getting to Yes summary_book summary bundle

A good negotiation should be efficient, amicable and deliver a sound outcome. Unfortunately, most people use positional bargaining—i.e. take an extreme position, then negotiate toward a compromise—which delivers poor ego-based outcomes , wastes time and energy, and strains relationships.  A better approach is principled negotiations. Read more about positional vs principled negotiations in the book or our full book summary.

The 4 Fundamentals of Principled Negotiations

Principled negotiations focus on merits, not positions. They are built on 4 key foundations—people, interests, options, and criteria. Here’s a quick overview:

Getting To Yes summary_principled negotiations

We’ll now give an overview of the 4 principles. Do get the full details from the book or our full 14-page summary.

1) PEOPLE: Separate people from problems

Every negotiation involves 2 key elements: the issues and the people. Unfortunately, the 2 often become entangled, as we all have different perspectives, gaps in communication skills/understanding, and tend to get emotional/take things personally. To focus on the issues, you must first tackle the people issues separately. In the book / complete summary, we zoom in on 3 key types of people problems and how to address them: perceptions, emotions, and communications.

2) INTERESTS: Focus on interests, not positions

Your positions are the solutions that you’ve chosen, while your interests are the real concerns, desires or objectives behind your positions.It’s wiser to focus on the interests, since (a) they define the problem, (b) for every interest, there are many possible positions/solutions, and (c) we often have multiple interests, which open up even more options.  In the book / full summary, we address what it means to identify and communicate interests on both sides.

Get a copy of the book for the full tips and examples!

3) OPTIONS: Generate options for mutual benefit

In the event of conflict, people often settle for splitting the pie or the middle ground. In the book / complete summary, we explain 4 main obstacles in negotiations and the 4 remedies to overcome them, namely: (i) Brainstorm, then decide (so you enter the negotiations with creative options), (ii) Expand your options (so you’re not fixated on a single “best” solution), (iii) Grow the pie and seek ways for both sides to gain from the deal, and (iv) Make it easy for the other party to say “yes” (by presenting your proposal in a way that seems fair, legitimate, and aligned with their interests).

4) CRITERIA: Use Objective Criteria

In any negotiation, there will be some conflicting interests, and it’s not always easy to reconcile differences, especially under pressure. Rather than depend on a battle of wills or subjective opinions, insist on using fair, objective criteria to jointly assess options.  In the book / full Getting to Yes summary, we cover how to develop objective criteria, and use them in 3 parts during negotiations.

Overcoming the 3 Common Obstacles in Negotiations

However, the best negotiations strategy may not work due to several common challenges: when you’re facing a much more powerful opponent, when they refuse to consider options, or even play dirty.

Getting To Yes summary_negotiation obstacles

WHEN THE OTHER SIDE IS MUCH MORE POWERFUL

such cases, your goal should be to protect yourself and optimize your limited assets, and the best way to do so is to develop a BATNA: “Best Alternative to a Negotiated Agreement”, since the better our BATNA, the better your bargaining power.  Get more details in the book / our full 14-page summary on how to go about developing your BATNA.

WHEN THE OTHER SIDE WON’T BUDGE

When facing an aggressive counterpart who insists on a fixed position, refuses to explore options and continually attacks you, it may be tempting to fight back. Don’t do that, as it will only lead to a downward spiral. Read more in the book / full summary on how to dodge attacks and deflect their points back to them, using “negotiation jujitsu”.

WHEN THE OTHER SIDE PLAYS DIRTY

If you meet a counterpart who tries to deceive you, or even use unethical or illegal means to manipulate you, don’t tolerate it, nor retaliate. Instead, use principled negotiations to negotiate the rules of the game. Learn to identify the 3 common types of dirty tricks, so you can address them. [More details in the book / full summary].

Review these ideas and tips at a glance with our book summary and infographic!

Other Details in “Getting to Yes”

In order to develop your negotiations skills and experience, the only way is to actually apply and practice the ideas in this book. In this summary, we’ve included the key tips and highlights. The book also includes other useful examples and resources, including:
• Examples of a range of negotiations, including those between countries, interests groups, and situations in our daily lives;
• A detailed case study of a negotiation between a tenant and landlord, with an analysis of the techniques being applied;
• Details and examples of dirty tricks used in negotiations and how to deal with them; and
• A chapter with detailed answers to 10 FAQs about principled negotiations, fairness, dealing with people, tactics and power. These include questions like: “Should I be fair if I don’t have to be?” and “How do I try out these ideas without taking too much risk?”).

Do get a copy of the book for the full details, get our Getting To Yes summary bundle for an overview of the various ideas and tips!.

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