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Learn how to use principled negotiations to transform conflict into positive outcomes! See more details below. Download Getting to Yes Book Summary in pdf graphic, text and audio formats or preview the book summary via our blog.

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Learn how to transform conflict into positive outcomes!

Everyone negotiates—be it to get a pay raise, extend a curfew, or reach agreement on a joint venture. This book presents a framework for “principled negotiations”: a merits-focused, systematic approach to get better outcomes while maintaining (or even improving) relationships.

Here are some powerful tips and insights you can expect from the book:
• Understand the difference between positional bargaining vs principled negotiations;
• Learn the 4 key foundations of principled negotiations—people, interests, options, and criteria—and how to apply them;
• Uncover tips and strategies to overcome 3 common negotiation obstacles.

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2. Graphic + Text bundle ($9.97)
• A one-page graphic summary, or book summary infographic in pdf; and
• A 14-page text/graphic summary in pdf

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Who should read this:
• Leaders and managers
• People with responsibilities in sales and negotiations.

Keywords/Key concepts covered: Negotiation, Persuasion, Influence, Communication, Principled Negotiation, Positional Bargaining, Perceptions, People vs Issues, Interests vs Positions perceptions, Brainstorming, Creative Solutions, Win-win outcomes, Objective Criteria, BATNA, Negotiation Jujitsu, Getting to Yes, Roger Fisher, William Ury

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