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Find your Why

FIND YOUR WHY: A Practical Guide to Discovering Purpose for You and Your Team

by Simon Sinek, David Mead, Peter Docker

Most of us can articulate what we do and how we do it, but not why we do what we do. We tend to think, act and communicate from the outside-in (WHAT-HOW-WHY), when the most influential people do the reverse: they think, act and communicate from the inside-out (WHY-HOW-WHAT). In short, they start with WHY. In this book, Simon Sinek, David Mead and Peter Docker provides a step-by-step DIY handbook to help any individual, team or organization to find your why.

In this summary, you’ll learn:

• The Golden Circle and how it relates to the way our human brain / biology works;

• The detailed step-by-step guide on how to discover your WHY at the individual and tribe/ organizational levels; and

• How to bring your WHY to life, leverage your natural strengths and thrive with success and fulfillment.

Who should read this:
• Leaders, managers and people developers
• Anyone who wants to live with purpose and on purpose

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