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by Stephen M.R. Covey
Trust is a crucial ingredient that affects both your professional and personal life. In business, trust increases speed and reduces costs, making it a real asset. In this book, Stephen Covey makes trust tangible, by breaking it down into 4 core elements, 13 key behaviors, and 5 waves of trust, along with the mindset, language and behaviors to build trust at different levels.
In this summary, you’ll learn:
• What is trust, and how it affects relationships both at work and at home;
• The 5 waves of trust that move from inside out: Self-Trust → Relationship Trust → Organizational Trust → Market Trust → Societal Trust.
• The prequisites to trust (Character + Competency), and how they translate into 4 core elements of trust (integrity, intent, capabilities, results), and 13 key behaviors.
Who should read this:
• Business leaders, managers, and people aspiring to improve their business outcomes.
• Anyone who wishes to build more trusting and fulfilling personal and professional relationships.
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