THE INNOVATOR’S SOLUTION: Creating and Sustaining Successful Growth
by Clayton Christensen and Michael Raynor
Financial markets demand that companies deliver ever-faster growth. Yet, growth usually plateaus once a company’s core business matures. Once growth stops, it’s hard to pick up momentum again. To generate consistent, profitable growth from innovation, you must first understand how innovation works. This book explains 9 strategic areas to help both startups and established companies to leverage disruptive innovations to systematically create and maintain profitable growth.
In this summary, you’ll learn:
• The difference between sustaining innovation and disruptive innovation, and how new entrants can use the disruptive innovation to displace existing market leaders.
• The answers to 9 strategic questions behind sustainable, profitable growth. Learn how to beat your top competitors, what products customers will buy, who are the best customers for your product, which activities to do inhouse vs outsource, how to avoid being commoditized, which organizational structure to adopt for the new venture, how to develop the best strategies, how to fund the innovation, and what the CEO’s ideal role should be.
Who should read this:
• Business Leaders, Business Owners, Managers, Entrepreneurs, and Business Consultants
• People responsible for business strategy and growth, innovation, product development, and market development
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