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Instead of fighting head-on with your competitors, learn how to create uncontested market space and render your competition irrelevant. See more details below. Download Blue Ocean Strategy Summary in pdf infographic, text and audio formats, or preview the book summary via our blog.

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Learn how to create uncontested market space and render your competition irrelevant.

Instead of fighting head-on with your competitors, how do you create uncontested market space and make the competition totally irrelevant?

Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, Blue Ocean Strategy addresses this question and provides a systematic approach to drafting and implementing your own Blue Ocean Strategy.

 

Here are some insights you can expect to takeaway from this powerful book: 

• Discover how to create a quantum leap in value to buyers through Value Innovation;

• Gain access to the tools to help you develop uncontested yet commercially-viable blue ocean ideas, e.g. Strategy Canvas, Four Action Framework, ERRC Grid, PMS Map, Buyer Utility Map;

• Learn powerful strategies and tips e.g. how to reconstruct market boundaries by looking across 6 paths, reaching beyond existing demand with 3 tiers of non-consumers, 4 steps to developing a commercially-viable idea, and 4 components to visualize your strategy; and

• Find out how to overcome 4 key organizational hurdles and execute BOS successfully with “Tipping Point Leadership” and the “Fair Process”

 

You can choose from 2 ReadinGraphics summary bundles including:

1. Graphic + Text + Audio bundle ($13.97)
• A one-page reading graphic, or infographic summary in pdf;
• A 12-page text summary in pdf; and
• An audio summary in mp3

2. Graphic + Text bundle ($9.97)
• A one-page reading graphic, or infographic summary in pdf; and
• A 12-page text summary in pdf

Order your summary bundle now!
[Note: You can also enjoy this summary through our Subscription Plans]

Keywords: Blue Ocean Strategy, Business Strategy, Innovation, Renee Mauborgne, W. Chan Kim

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Book Summary Type

Graphic + Text ($9.97), Graphic + Text + Audio ($13.97)

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