Find out how 2 men with no business background and $12,000 investment built a global company that stayed true to their values of fun and social-responsibility.
Ben & Jerry’s started with $12,000 investment in an abandoned gas station. In less than 15 years, it grew to a publicly-traded corporation with annual sales of over $100 million. How did Ben & Jerry’s achieve that, yet remain one of the most innovative, progressive and socially responsible businesses in the world? This book gives the inside story:
• Get to know Ben Cohen and Jerry Greenfield as unique individuals and entrepreneurs;
• Find out how they conceptualized and grew their start-up; and
• Learn the various struggles and growing pains that the company faced, and how the company overcame them to become one of the leading premium ice cream brand.
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2. Graphic + Text bundle ($9.97)
• A one-page reading graphic, or infographic summary in pdf; and
• A 14-page text summary in pdf
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Who should read this:
• Entrepreneurs and aspiring entrepreneurs
• Business Owners/ SME CEOs
• Sales & Marketing Executives
Key words/concepts covered: business partnership, business case study, starting a business, growing a business, growing pain, organization, core values, creative problem-solving, passion, sales & marketing, branding, ice-cream making, social responsibility, culture, fun in business, linked prosperity, business succession, Ben & Jerry’s ice cream