Generic filters

Ben & Jerry’s: The Inside Scoop

From $9.97

Get powerful insights about starting and building a business! 

Find out how 2 men with no business background and $12,000 investment built a global company that stayed true to their values of fun and social-responsibility! See more details below. Download Ben & Jerry’s: The Inside Scoop Book Summary in pdf text, infographic and audio formats now.
[Note: You can also enjoy this summary through our Subscription Plans]

Do you feel this product is perfect for a friend or a loved one? You can buy a gift card for this item!

BEN & JERRY’S: THE INSIDE SCOOP – How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

By Fred “Chico” Lager

Ben & Jerry’s started with $12,000 investment in an abandoned gas station. In less than 15 years, it grew to a publicly-traded corporation with annual sales of over $100 million. How did Ben & Jerry’s  achieve that, yet remain one of the most innovative, progressive and socially responsible businesses in the world?

In this summary, you’ll learn:

• About Ben Cohen and Jerry Greenfield as unique individuals and entrepreneurs;

• How they conceptualized and grew their start-up; and

• The various struggles and growing pains that the company faced, and how the company overcame them to become one of the leading premium ice cream brand.

Who should read this:
• Entrepreneurs and aspiring entrepreneurs
• Business Owners/ SME CEOs
• Sales & Marketing Executives

There are no reviews yet.

Be the first to review “Ben & Jerry’s: The Inside Scoop”

Your email address will not be published. Required fields are marked *

You may also like…