by Donald Miller
Marketing campaigns are often a waste of money because of ineffective messages. “Building a StoryBrand” is a detailed guidebook that provides a 7-part framework to help you present a clear, effective message. Use this formula to develop messages that’d capture your customers’ attention and grow your business.
In this summary, you’ll learn:
• How customers think and why most marketing campaigns fail;
• The powerful StoryBrand framework. Develop your BrandScript with 7 plot-points to filter out the noise and distill a clear, compelling message;
• The useful examples to get your creative juices flowing; and
• How to implement the StoryBrand to improve your website, align your organization internally and grow your business.
Who should read this:
• Business Owners and Entrepreneurs
• Marketing and Business Executives
$9.97 – $13.97