The 12 Week Year

THE 12 WEEK YEAR: Get More Done In 12 Weeks Than Others Do In 12 Months

by Brian P. Moran & Michael Lennington

Most of us are used to annual planning over 12-month cycles from January to December. The 12 Week Year is about compressing your planning and execution into 12-week cycles, an approach which has been widely proven to improve results.  When you think in 12-week cycles, you’ll use every day and hour more deliberately, to achieve at least 4x better outcomes. A 12-week window is also more effective because (i) it’s much more predictable than 12 months, and (ii) it’s short enough to drive focused action yet long enough to get meaningful results.

In this summary, you’ll learn:
• The 3 principles and 5 disciplines that lay the foundations for success in any area; and
• How to combine these 8 success ingredients into a 12 Week system where you can crystallize your vision, develop your plan, establish effective processes, achieve continuous improvement, regain control of your time, develop a winning mindset, and start your 12+1 week cycles; and
• The useful tips on how to apply this program personally or in a team setting.

Who should read this:
• Leaders and managers
• Anyone who wants to improve their personal effectiveness and results