The Power of Habit

THE POWER OF HABIT: Why We Do What We Do in Life and Business

By Charles Duhigg 

Habits can be used to create significant outcomes for individuals, organizations and societies, including losing weight, becoming more productive, influencing customer buying habits, and starting social movements. Written by Pulitzer prize winning reporter, Charles Duhigg, this book presents the science behind how habits are formed, and how we can change and rebuild them.

In this summary, you’ll learn:
• How our brains work and how habits are formed;
• How to identify and change habits with a 4-step framework;
• How to build successful organizations by using keystone habits, making willpower automatic and shaping consumer habits;
• How habits affect the way social movements start, spread and become permanent social change.

 Who should read this:
• Leaders, managers, and policy makers;
• Counsellors, coaches, behavioral scientists, and psychologists; and
• Anyone who’s interested in personal development, breaking bad habits, and forming healthier habits.

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