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by Katy Milkman
Often, we fail to make changes or build desired habits because of 1 mistake: we try to adopt a one-size-fits-all approach to change, which simply doesn’t work. In this book, Katy Milkman combines engineering thinking with insights from behavioral economics to explain how you can tailor your strategies and approach to overcome 7 key obstacles to change, build helpful habits and achieve your goals.
In this summary, you’ll learn:
• The 7 common challenges that stop you from making the desired changes or forming the right habits: Not getting started, Impulsivity, Procrastination, Forgetfulness, Laziness, Lack of confidence, and Conformity; and
• The specific strategies you can use to overcome each of the 7 challenges above. Find out when to use each strategy, to target your unique circumstancess and weaknesses, and achieve any desired change.
Who should read this:
• People looking to change their own habits or influence behavioral change in others.
• Anyone who’s interested in human psychology, behavioral sciences, and habits formation.
From $9.97
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