Any organization without a sound strategy is bound to fail. Yet, most leaders don’t truly understand strategy nor how to apply it. "Playing to Win"…
readingraphicsAugust 31, 2018
Did you realize that sales and marketing are the lifeblood of any company? No sales = no business. This means that sales and marketing skills are…
readingraphicsAugust 8, 2018
How did Nike begin, how did they translate an idea into a business and what challenges did they have to overcome? Shoe Dog offers valuable…
readingraphicsJuly 30, 2018
Uncertainty is unavoidable in business. Every company has to face external forces that it cannot predict nor control. The question is, why do some companies…
readingraphicsJuly 15, 2018
Most people have no idea how to start a business nor what to expect. "The Entrepreneur Roller Coaster" is a guidebook that explains what it…
readingraphicsJune 22, 2018
Innovation is vital for the success of any business, be it a startup or an established company. This book builds on 3 well-known concepts—Lean Startup,…
readingraphicsMay 31, 2018
Most startups fail because they cannot get enough customers before they run out of money. In this book, the founder of search engine Duckduckgo, Gabriel Weinberg,…
readingraphicsApril 17, 2018
To succeed in business, you need to master 3 vital areas: management, marketing and sales. "The Ultimate Sales Machine" breaks down exactly how to do…
readingraphicsFebruary 15, 2018
In a brutally competitive world where everyone seems to be fighting to earn more and achieve greater success, "The Go-Giver" offers an alternative set of…
readingraphicsJanuary 30, 2018
What’s behind Google’s phenomenal success and why do they do what they do? In Work Rules!: Insights from Inside Google That Will Transform How You…
readingraphicsJanuary 5, 2018
Just like how birds migrate in flocks and cattle move in herds, human beings naturally organize ourselves in tribes. "Tribal Leadership" is about leveraging the…
readingraphicsOctober 30, 2017
Owning a business or being a CEO may seem enviable, but in reality, it’s full of challenges. The hardest thing is, there are no fixed…
readingraphicsSeptember 25, 2017
Al Ries and Jack Trout are world-renowned marketing consultants, with more than 25 years of marketing experience. This book presents 22 immutable laws of marketing that…
readingraphicsAugust 26, 2017
Business magnate Sir Richard Branson is well-known as a serial entrepreneur, investor, adventurer and philanthropist. In "Like a Virgin: Secrets They Won’t Teach You at…
readingraphicsJuly 25, 2017
Services are an integral part of most businesses today. To effectively market services, you need a different approach from product marketing. This book covers all key…
readingraphicsJune 5, 2017
Ben & Jerry's is a brand that many of us are familiar with. But, did you know that it started as an ice cream parlour…
readingraphicsMay 12, 2017
Do you know that an MBA program can set you back by a 6-digit figure, yet there's no strong evidence that an MBA improves business…
readingraphicsMay 3, 2017
Most business owners start a business to make money, focusing on selling products/ services to generate income. However, the business remains dependent on the founder…
readingraphicsMarch 20, 2017
For many years, non-profit organizations felt that a good cause alone was enough. However, precisely because they don’t have a bottomline like profit organizations, it…
readingraphicsMarch 11, 2017