Find out why some ideas succeed (and spread) while others die
Based on 10 years of study, the book answers the question “why some ideas succeed while others die”. It provides a practical and systematic way to create ideas that are understood, remembered, and have a long-term impact.
Here are some of the useful insights and tips you can expect from the book:
• Uncover the 6 SUCCESs principles to create “sticky” messages;
• Learn the secret to packing a ton of of ideas into 1 compact line;
• Find out how to grab your audience’s attention and sustain their interest;
• Discover ways to make your ideas clear and believable; and
• Learn how to make people care about your idea, and to act on it.
You can choose from 2 ReadinGraphics summary bundles including:
1. Graphic + Text + Audio bundle ($13.97)
• A one-page reading graphic, or infographic summary in pdf;
• A 9-page text summary in pdf; and
• An audio summary in mp3
2. Graphic + Text bundle ($9.97)
• A one-page reading graphic, or infographic summary inpdf; and
• A 9-page text summary in pdf
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Keywords: Business, Chip Heath, Communication, Dan Heath, Made to Stick, Sales & Marketing, Heath Brothers