The world of marketing has changed forever, and traditional forms of marketing—including TV and mass-media advertising—no longer work. The best way to build a brand…
A design sprint is an accelerated approach to innovation and problem-solving. In this book, Jake Knapp—the inventor of Sprint—explains how you can compress your design-thinking…
Technology is becoming increasingly sophisticated. On the one hand, it offers more options for our work and personal lives. On the other hand, it also…
How can you acquire new customers, keep them engaged, convert them to fans and ambassadors, and leverage technology to grow your revenue with a shoestring…
Launching a high-tech product can be extremely challenging, and failure comes with the loss of significant time and resources. In particular, companies are especially vulnerable…
Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and…
Innovation is a complex process, with many variables and constantly-changing forces at play. In this book, Eugene Fitzgerald and Andreas Wankerl provide insights into the…
With technology today, it’s much faster, easier and cheaper to build a small business. In "The $100 Startup", Chris Guillebeau presents a blueprint to help you…
Each time startups and innovations fail, huge amounts of money, time, passion, and skill are wasted. Yet, with the right processes, their success could be…