In a world full of marketing messages and distractons, standing out is not just an art; it's a necessity. This is the core message of…
ReadingraphicsNovember 29, 2023
Positioning is crucial in business. Yet, few people truly understand what it is or how to do it. In this book, April Dunford explains what…
ReadingraphicsFebruary 28, 2023
The world of marketing has changed forever, and traditional forms of marketing—including TV and mass-media advertising—no longer work. The best way to build a brand…
ReadingraphicsMay 28, 2022
A design sprint is an accelerated approach to innovation and problem-solving. In this book, Jake Knapp—the inventor of Sprint—explains how you can compress your design-thinking…
ReadingraphicsOctober 31, 2021
Numbers are important in business. Yet, it’s hard to know which numbers to measure or focus on. This book by Alistair Croll & Benjamin Yoskovitz…
ReadingraphicsAugust 28, 2021
Technology is becoming increasingly sophisticated. On the one hand, it offers more options for our work and personal lives. On the other hand, it also…
ReadingraphicsFebruary 27, 2021
How can you acquire new customers, keep them engaged, convert them to fans and ambassadors, and leverage technology to grow your revenue with a shoestring…
ReadingraphicsNovember 28, 2020
Launching a high-tech product can be extremely challenging, and failure comes with the loss of significant time and resources. In particular, companies are especially vulnerable…
ReadingraphicsMay 31, 2020
Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and…
ReadingraphicsApril 15, 2020
"How can I bring a product idea to life?" "What does it take to successfully launch a new product/service?" "I have a great business idea...how…
ReadingraphicsJuly 3, 2018
Innovation is vital for the success of any business, be it a startup or an established company. This book by Ash Maurya builds on 3…
ReadingraphicsMay 31, 2018
Why you should consider a micro business Many people think of building a business as an alternative to working 9-5. Others dream of growing and…
ReadingraphicsOctober 12, 2017
Do you know that an MBA program can set you back by a 6-digit figure, yet there's no strong evidence that an MBA improves business…
ReadingraphicsMay 3, 2017
Innovation is a complex process, with many variables and constantly-changing forces at play. In this book, Eugene Fitzgerald and Andreas Wankerl provide insights into the…
ReadingraphicsMarch 24, 2017
With technology today, it’s much faster, easier and cheaper to build a small business. In this book Chris Guillebeau presents a blueprint to help you…
ReadingraphicsDecember 15, 2016
Scrum is a team performance framework by Jeff Sutherland – a new way of thinking and working – that delivers more results, at higher quality,…
ReadingraphicsDecember 9, 2016
Each time startups and innovations fail, huge amounts of money, time, passion, and skill are wasted. Yet, with the right processes, their success could be…
ReadingraphicsAugust 24, 2016