Positioning is crucial in business. Yet, few people truly understand what it is or how to do it. In this book, April Dunford explains what…
ReadingraphicsFebruary 28, 2023
Influence and persuasion. These 2 skills are at the core of leadership, sales, marketing, negotiations, and even parenting. In fact, effective communications are all about…
ReadingraphicsMarch 29, 2022
How can you acquire new customers, keep them engaged, convert them to fans and ambassadors, and leverage technology to grow your revenue with a shoestring…
ReadingraphicsNovember 28, 2020
Launching a high-tech product can be extremely challenging, and failure comes with the loss of significant time and resources. In particular, companies are especially vulnerable…
ReadingraphicsMay 31, 2020
Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and…
ReadingraphicsApril 15, 2020
In the midst of the 2009 economic crisis, sales had bottomed out in most sectors. Yet, a small group of salespeople continued to deliver results…
ReadingraphicsSeptember 30, 2019
The world around us is changing rapidly. How can you sell more effectively and tap on exciting new opportunities out there? Do you need to…
ReadingraphicsJune 10, 2019
Through a fable about a poor camel boy who rose to success, "The Greatest Salesman in the World" by Og Mandino lays out timeless principles…
ReadingraphicsSeptember 29, 2018
Did you realize that sales and marketing are the lifeblood of any company? No sales = no business. This means that sales and marketing skills are…
ReadingraphicsAugust 8, 2018
Most startups fail because they cannot get enough customers before they run out of money. In "Traction", the founder of search engine Duckduckgo, Gabriel Weinberg, shares…
ReadingraphicsApril 17, 2018
There are 6 key principles of persuasion which can lead people to say “yes” automatically. Understanding these principles and associated techniques can help you to…
ReadingraphicsFebruary 28, 2018
To succeed in business, you need to master 3 vital areas: management, marketing and sales. In this book, Chet Holmes breaks down exactly how to…
ReadingraphicsFebruary 15, 2018
If you think you're selling a product, think again. Most companies that we see around us - such as McDonalds, Federal Express, American Express, Levi's…
ReadingraphicsNovember 9, 2017
In this book, experienced FBI negotiator and award-winning teacher, Chris Voss, shares tried-and-tested techniques for negotiations, that can be applied in a wide range of…
ReadingraphicsSeptember 16, 2017
Do you know that an MBA program can set you back by a 6-digit figure, yet there's no strong evidence that an MBA improves business…
ReadingraphicsMay 3, 2017
When we think of “sales”, most of us think of pushy door-to-door salespeople or slimy used-car salesmen. In this book, Daniel Pink shows how outdated…
ReadingraphicsFebruary 25, 2017
Most entrepreneurs start a business for freedom, financial rewards and/or to pursue their passion, but find themselves struggling with profits and/or trapped in their business.…
ReadingraphicsFebruary 10, 2017
With technology today, it’s much faster, easier and cheaper to build a small business. In "The $100 Startup", Chris Guillebeau presents a blueprint to help you…
ReadingraphicsDecember 15, 2016
