What is your biggest marketing challenge? Are you having trouble finding customers for your product or service? Or perhaps you're finding it hard to stand…
ReadingraphicsOctober 5, 2024
Positioning is crucial in business. Yet, few people truly understand what it is or how to do it. In this book, April Dunford explains what…
ReadingraphicsFebruary 28, 2023
The world of marketing has changed forever, and traditional forms of marketing—including TV and mass-media advertising—no longer work. The best way to build a brand…
ReadingraphicsMay 28, 2022
Podcasts are one of the fastest-growing media as people become busier and more mobile. If you’re thinking of starting your own podcast for personal interest…
ReadingraphicsApril 29, 2022
There are so many aspects to marketing that it can seem a bit overwhelming and confusing at times. In this book, Allan Dib explains the…
ReadingraphicsMay 25, 2021
Why do some products and ideas spread like wildfire while others fail to catch on? In this book, Wharton marketing professor Jonah Berger shares the…
ReadingraphicsFebruary 27, 2021
How can you acquire new customers, keep them engaged, convert them to fans and ambassadors, and leverage technology to grow your revenue with a shoestring…
ReadingraphicsNovember 28, 2020
Launching a high-tech product can be extremely challenging, and failure comes with the loss of significant time and resources. In particular, companies are especially vulnerable…
ReadingraphicsMay 31, 2020
Pre-suasion is about laying the groundwork in advance, so your recipients are already receptive to your message by the time you present it. Such tactics…
ReadingraphicsMay 28, 2020
Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and…
ReadingraphicsApril 15, 2020
Did you know that many companies waste money in marketing because their messages are totally ineffective in the first place? Donald Miller's book provides a…
ReadingraphicsJune 29, 2019
Most startups fail because they cannot get enough customers before they run out of money. In Traction: How any Startup can Achieve Explosive Customer Growth,…
ReadingraphicsApril 17, 2018
There are 6 key principles of persuasion which can lead people to say “yes” automatically. Understanding these principles and associated techniques can help you to…
ReadingraphicsFebruary 28, 2018
To succeed in business, you need to master 3 vital areas: management, marketing and sales. In this book, Chet Holmes breaks down exactly how to…
ReadingraphicsFebruary 15, 2018
If you think you're selling a product, think again. Most companies that we see around us - such as McDonalds, Federal Express, American Express, Levi's…
ReadingraphicsNovember 9, 2017
Al Ries and Jack Trout are world-renowned marketing consultants, with more than 25 years of marketing experience. This book presents 22 immutable laws of marketing…
ReadingraphicsAugust 26, 2017
Based on 10 years of study, the Heath brothers answer the question: Why do some ideas succeed while others die? This book provides a practical…
ReadingraphicsJune 14, 2017
Do you know that an MBA program can set you back by a 6-digit figure, yet there's no strong evidence that an MBA improves business…
ReadingraphicsMay 3, 2017
When we think of “sales”, most of us think of pushy door-to-door salespeople or slimy used-car salesmen. In this book, Daniel Pink shows how outdated…
ReadingraphicsFebruary 25, 2017
