Dan Heath

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Dan Heath is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. He previously worked as a researcher and case writer for Harvard Business School. In 1997, Dan co-founded an innovative publishing company called Thinkwell, which continues to produce a radically reinvented line of college textbooks. Dan has an MBA from Harvard Business School and a BA from the Plan II Honors Program from the University of Texas at Austin. Besides this book, the Heath brothers have also co-authored Made to Stick: Why Some ideas Survive and Others Die and Decisive: How to Make Better Decisions in Life and Work. Their books have been translated into 28 languages to date.