William Danko

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Dr. William Danko is an author and associate professor and chair of marketing at the University at Albany, State University of New York. He is the co-author of The Millionaire Next Door, and his academic publications have appeared in the Journal of Consumer Research, Journal of Business Research, Journal of Advertising Research, and other leading journals. In 1973, Dr. Danko assisted Thomas J. Stanley with his first study of the affluent. Since then, he has collaborated with Dr. Stanley on numerous academic and consulting studies.