Seth Godin

Seth Godin is an American author and entrepreneur. Godin previously founded and sold a book packaging business. He then launched Yoyodyne to promote permission marketing. In 1998, Yoyodyne was sold to Yahoo! for about $30 million and became Godin Yahoo’s vice president of direct marketing. In March 2006, Godin launched Squidoo which was sold to HubPages in 2014. Godin has authored 20 books.