Robert Cialdini

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Robert B. Cialdini is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He was previously a visiting professor at Stanford University, as well as at the University of California at Santa Cruz. Cialdini received his Bachelor of Science degree from the University of Wisconsin, earned his Ph.D. in Social Psychology at the University of North Carolina and received Postgraduate training in Social Psychology at Columbia University.