Edward de Bono

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Dr. Edward de Bono is one of the leading authorities in the fields of creative thinking, innovation and the direct teaching of thinking. He was nominated for the Nobel Prize for Economics in 2005. In 1967, he coined the term Lateral Thinking, which is now part of language and is listed in the Oxford English Dictionary.

Dr. de Bono was born in Malta. He was a Rhodes Scholar at Oxford, holds an MA in psychology and physiology from Oxford, a D. Phil. in Medicine and also a Ph.D. from Cambridge. His concepts have shaped the practices of many companies globally, and his methods are now used widely in school curriculum. Dr. de Bono has written 70 books with translations into 38 languages.