Book Summary – Winning in Service Markets: Success through People, Technology and Strategy

Services are an integral part of most businesses today. To effectively market services, you need a different approach from product marketing. This book covers all key […]

Made to Stick – Examples in graphics

Made to Stick by Chip Heath and Dan Heath is no doubt one of our favourite books about messaging and communications, with so many vivid […]

Book Summary – Selling the Invisible: A Field Guide to Modern Marketing (Part 2)

In Part 1 of this summary, we looked at services marketing, planning, survey and research. Now, we’ll touch on some tips for different aspects of […]

Book Summary – Selling the Invisible: A Field Guide to Modern Marketing (Part 1)

If you think you’re selling a product, think again.  Most companies that we see around us – such as McDonalds, Federal Express, American Express, Levi’s […]

Developing sticky messages and viral campaigns

Creating a message that sticks and spreads like wildfire is every marketer’s goal and dream. However, if you have ever tried to condense an idea […]

Book Summary – Made to Stick: Why Some Ideas Survive and Others Die (Part 1)

Based on 10 years of study, the book answers the question “why some ideas succeed while others die”, and provides a practical and systematic way […]

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