Looking to make sales easier? According to sales expert Jeb Blount, taking shortcut in sales leads to mediocre results. To consistently close deals, it takes…
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Services are an integral part of most businesses today. To effectively market services, you need a different approach from product marketing. In this book, Jochen…
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Made to Stick by Chip Heath and Dan Heath is no doubt one of our favourite books about messaging and communications, with so many vivid…
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Every marketer's goal and dream is to create a message that sticks and spreads like wildfire. However, if you have ever tried sticky marketing, which…
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