Positioning is crucial in business. Yet, few people truly understand what it is or how to do it. In this book, April Dunford explains what…
ReadingraphicsFebruary 28, 2023
If you think you're selling a product, think again. Â Most companies that we see around us - such as McDonalds, Federal Express, American Express, Levi's…
ReadingraphicsNovember 9, 2017
Al Ries and Jack Trout are world-renowned marketing consultants, with more than 25 years of marketing experience. This book presents 22 immutable laws of marketing…
ReadingraphicsAugust 26, 2017
What is the core identity of a brand? This is how you want your customers to relate to your brand. If you get conveying your…
ReadingraphicsOctober 8, 2015
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