Positioning is crucial in business. Yet, few people truly understand what it is or how to do it. In this book, April Dunford explains what…
ReadingraphicsFebruary 28, 2023
If you think you're selling a product, think again. Most companies that we see around us - such as McDonalds, Federal Express, American Express, Levi's…
ReadingraphicsNovember 9, 2017
Al Ries and Jack Trout are world-renowned marketing consultants, with more than 25 years of marketing experience. This book presents 22 immutable laws of marketing…
ReadingraphicsAugust 26, 2017
A well-built brand has value. An effective brand message has a huge impact. And it all starts from having a clear center or core, or…
ReadingraphicsOctober 8, 2015
