Did you know that many companies waste money in marketing because their messages are totally ineffective in the first place? In this book, Donald Miller…
If you think you're selling a product, think again. Most companies that we see around us - such as McDonalds, Federal Express, American Express, Levi's…
Al Ries and Jack Trout are world-renowned marketing consultants, with more than 25 years of marketing experience. This book presents 22 immutable laws of marketing…