The world of marketing has changed forever, and traditional marketing or traditional advertising—including TV and mass-media advertising—no longer work. The best business strategy to build…
ReadingraphicsMay 28, 2022
If you think you're selling a product, think again. Â Most companies that we see around us - such as McDonalds, Federal Express, American Express, Levi's…
ReadingraphicsNovember 9, 2017
Al Ries and Jack Trout are world-renowned marketing consultants, with more than 25 years of marketing experience. This book presents 22 immutable laws of marketing…
ReadingraphicsAugust 26, 2017
Based on 10 years of study, the Heath brothers answer the question: Why do some ideas succeed while others die? This book provides a practical…
ReadingraphicsJune 14, 2017
What is the core identity of a brand? This is how you want your customers to relate to your brand. If you get conveying your…
ReadingraphicsOctober 8, 2015
