Gerald Michaelson

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Gerald Michaelson was a Korean War Veteran, Fortune 500 executive, writer, consultant and management coach, with more than 25 years’ experiences in sales, marketing and management. He was best known for his study of Sun Tzu and was invited by the Chinese government to lecture on Sun Tzu in China. He passed away in 2005.

In 2010, his son Steven Michaelson updated Sun Tzu The Art of War for Managers with modern business examples. Steve is the President of FreshDirect, with years of experience in leadership roles including sales, marketing, operations and merchandising.