Fred Lager

Fred “Chico” Lager who joined Ben & Jerry’s in 1982 as General Manager. He became President and CEO in 1989. He resigned in 1991 to write this book, but continued to serve as a member of the Board of Directors till 1997. Since 1991, Lager has been a speaker and self-employed consultant to emerging small businesses, also serving on the boards of several organizations. Lager was born and raised in New York City . He holds a BA degree from the University of Vermont and an MBA from the University of Southern California. He currently lives in Williston, Vermont with his wife, Yvette Pigeon.