Al Ries

Al Ries is a marketing professional and author. He’s also the co-founder and chairman of the consulting firm Ries & Ries, with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with coining the term “positioning” in the field of marketing. Ries started his career with General Electric before founding his own advertising and marketing companies. He was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999.