Looking to make sales easier? According to sales expert Jeb Blount, taking shortcut in sales leads to mediocre results. To consistently close deals, it takes…
Gig MensahJuly 28, 2024
In a world full of marketing messages and distractons, standing out is not just an art; it's a necessity. This is the core message of…
ReadingraphicsNovember 29, 2023
Positioning is crucial in business. Yet, few people truly understand what it is or how to do it. In this book, April Dunford explains what…
ReadingraphicsFebruary 28, 2023
Our behaviors can be influenced by seemingly small but insignificant nudges. This book by Richard Thaler and Cass Sunstein explains key behavioral economics principles and…
ReadingraphicsJune 30, 2022
The world of marketing has changed forever, and traditional forms of marketing—including TV and mass-media advertising—no longer work. The best way to build a brand…
ReadingraphicsMay 28, 2022
Podcasts are one of the fastest-growing media as people become busier and more mobile. If you’re thinking of starting your own podcast for personal interest…
ReadingraphicsApril 29, 2022
Influence and persuasion. These 2 skills are at the core of leadership, sales, marketing, negotiations, and even parenting. In fact, effective communications are all about…
ReadingraphicsMarch 29, 2022
Why do some products and ideas spread like wildfire while others fail to catch on? In this book, Wharton marketing professor Jonah Berger shares the…
ReadingraphicsFebruary 27, 2021
How can you acquire new customers, keep them engaged, convert them to fans and ambassadors, and leverage technology to grow your revenue with a shoestring…
ReadingraphicsNovember 28, 2020
Launching a high-tech product can be extremely challenging, and failure comes with the loss of significant time and resources. In particular, companies are especially vulnerable…
ReadingraphicsMay 31, 2020
Pre-suasion is about laying the groundwork in advance, so your recipients are already receptive to your message by the time you present it. Such tactics…
ReadingraphicsMay 28, 2020
Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and…
ReadingraphicsApril 15, 2020
Did you know that many companies waste money in marketing because their messages are totally ineffective in the first place? Donald Miller's book provides a…
ReadingraphicsJune 29, 2019
Did you realize that sales and marketing are the lifeblood of any company? No sales = no business. This means that sales and marketing skills are…
ReadingraphicsAugust 8, 2018
"How can I bring a product idea to life?" "What does it take to successfully launch a new product/service?" "I have a great business idea...how…
ReadingraphicsJuly 3, 2018
Most startups fail because they cannot get enough customers before they run out of money. In Traction: How any Startup can Achieve Explosive Customer Growth,…
ReadingraphicsApril 17, 2018
There are 6 key principles of persuasion which can lead people to say “yes” automatically. Understanding these principles and associated techniques can help you to…
ReadingraphicsFebruary 28, 2018
To succeed in business, you need to master 3 vital areas: management, marketing and sales. In this book, Chet Holmes breaks down exactly how to…
ReadingraphicsFebruary 15, 2018
If you think you're selling a product, think again. Most companies that we see around us - such as McDonalds, Federal Express, American Express, Levi's…
ReadingraphicsNovember 9, 2017
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