Book Summary – Traction: How any Startup can Achieve Explosive Customer Growth

Most startups fail because they cannot get enough customers before they run out of money. In this book, the founder of search engine Duckduckgo, Gabriel Weinberg, […]

Book Summary – Influence: The Psychology of Persuasion

There are 6 key principles of persuasion which can lead people to say “yes” automatically. Understanding these principles and associated techniques can help you to […]

Book Summary – The Ultimate Sales Machine: Turbocharge your Business with Relentless Focus on 12 Key Strategies

To succeed in business, you need to master 3 vital areas: management, marketing and sales. This book breaks down exactly how to do that with […]

Book Summary – The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk!

Al Ries and Jack Trout are world-renowned marketing consultants, with more than 25 years of marketing experience. This book presents 22 immutable laws of marketing that […]

Book Summary – Made to Stick: Why Some Ideas Survive and Others Die

Based on 10 years of study, this book answers the question “why some ideas succeed while others die”, and provides a practical and systematic way […]

Book Summary – The Personal MBA: Master the Art of Business

Do you know that an MBA program can set you back by a 6-digit figure, yet there’s no strong evidence that an MBA improves business […]

Book Summary – To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others

When we think of “sales”, most of us think of pushy door-to-door salespeople or slimy used-car salesmen. In this book, Pink shows how outdated this […]

Book Summary – The Business Coach: A Parable of Small Business Breakthrough

Most entrepreneurs start a business for freedom, financial rewards and/or to pursue their passion, but find themselves struggling with profits and/or trapped in their business. […]

Book Summary – Start with Why: How Great Leaders Inspire Everyone to Take Action

Great leaders and organizations can create sustainable change because they inspire others. In the process, they create loyal followers who stick with them through thick […]

Book Summary – The $100 Startup: Reinvent the Way you Make a Living, Do what you Love, and Create a New Future

With technology today, it’s much faster, easier and cheaper to build a small business. This book presents a blueprint to help you start your own […]

Finding the Core of your Brand/ Message

A well-built brand has value.  An effective message has impact. And it all starts from having a clear center or core. FINDING YOUR BIG BRAND […]

http://skoolofhappiness.respirecampaigner.com/campaign/p/mtracking.gif