Why do some products and ideas spread like wildfire while others fail to catch on? In this book, Wharton marketing professor Jonah Berger shares the…
ReadingraphicsFebruary 27, 2021
Building a great website isn't just about technology or design; it's also about understanding human psychology. This book by Steve Krug offers valuable principles and…
ReadingraphicsJanuary 30, 2020
Most startups fail because they cannot get enough customers before they run out of money. In Traction: How any Startup can Achieve Explosive Customer Growth,…
ReadingraphicsApril 17, 2018
When we think of “sales”, most of us think of pushy door-to-door salespeople or slimy used-car salesmen. In this book, Daniel Pink shows how outdated…
ReadingraphicsFebruary 25, 2017
