"The way to win customer loyalty is to delight them." This is the mantra that many organizations follow. But, is it really true? In this…
ReadingraphicsApril 30, 2021
Services are an integral part of most businesses today. To effectively market services, you need a different approach from product marketing. In this book, Jochen…
ReadingraphicsJune 5, 2017
In Delivering Happiness: A Path to Profits, Passion and Purpose, Tony Hsieh shares how he built Zappos from nothing to its eventual sale (or marriage)…
ReadingraphicsMay 17, 2016
Ask any company "is customer service important in your business?", and you will likely get a resounding "yes". Yet, if you ask "how does your…
ReadingraphicsSeptember 21, 2015
