Financial markets demand that companies deliver ever-faster growth. Yet, sustained growth is rare, especially once a business matures and growth flattens naturally. In this book,…
Blue Ocean Strategy was first published in 2005 to explain how organizations can successfully make the leap from cut-throat “red oceans” to wide-open “blue oceans”.…
In today’s fast-changing business landscape, old business models are being disrupted and new market niches and leaders are emerging rapidly in their place. This book…
Instead of fighting head-on with your competitors, how do you create uncontested market space and make the competition totally irrelevant? Based on a study of 150…