In a world full of marketing messages and distractons, standing out is not just an art; it's a necessity. This is the core message of…
ReadingraphicsNovember 29, 2023
There are so many aspects to marketing that it can seem a bit overwhelming and confusing at times. In this book, Allan Dib explains the…
ReadingraphicsMay 25, 2021
Blue Ocean Strategy was first published in 2005 to explain how organizations can successfully make the leap from cut-throat “red oceans” to wide-open “blue oceans”.…
ReadingraphicsAugust 30, 2020
Many traditional businesses are struggling to cope with the new rules and environments in the digital era. In The Digital Transformation Playbook, David Rogers shares…
ReadingraphicsOctober 31, 2019
In the midst of the 2009 economic crisis, sales had bottomed out in most sectors. Yet, a small group of salespeople continued to deliver results…
ReadingraphicsSeptember 30, 2019
For many years, non-profit organizations felt that a good cause alone was enough. However, precisely because they don’t have a bottomline like profit organizations, it…
ReadingraphicsMarch 11, 2017
