Service Marketing Archives

Book Summaries Business Communication Business Management Sales and Marketing

Book Summary – Selling the Invisible: A Field Guide to Modern Marketing

If you think you're selling a product, think again. Most companies that we see around us - such as McDonalds, Federal Express, American Express, Levi's…

ReadingraphicsNovember 9, 2017

Winning in Service Markets - Book summary

Book Summaries Business Management Sales and Marketing

Book Summary – Winning in Service Markets: Success through People, Technology and Strategy

Services are an integral part of most businesses today. To effectively market services, you need a different approach from product marketing. In this book, Jochen…

ReadingraphicsJune 5, 2017