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Renée Mauborgne

Book Summary – Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth Blue Ocean Shift - Book summaryBook SummariesBusiness ManagementEntrepreneurship and Start-UpsSales and Marketing

Book Summary – Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Strategy was first published in 2005 to explain how organizations can successfully make the leap from cut-throat “red oceans” to wide-open “blue oceans”.…
Readingraphics
August 30, 2020
Book Summary – Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant Blue Ocean Strategy - Book summaryBook SummariesBusiness ManagementEntrepreneurship and Start-UpsSales and Marketing

Book Summary – Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant

Instead of fighting head-on with your competitors, how do you create uncontested market space and make the competition totally irrelevant?  Based on a study of 150…
Readingraphics
May 31, 2016