Book SummariesEntrepreneurshipMarketing Book Summary – So You Want to Start a Podcast (Kristen Meinzer) Podcasts are one of the fastest-growing media as people become busier and more mobile. If you’re thinking of starting your own podcast for personal interest…ReadingraphicsApril 29, 2022
Book SummariesBusiness & ManagementMarketing Book Summary – Contagious: Why Things Catch On Why do some products and ideas spread like wildfire while others fail to catch on? In this book, Wharton marketing professor Jonah Berger shares the…ReadingraphicsFebruary 27, 2021
Book SummariesBusiness & ManagementLeadership & CommunicationsMarketing Book Summary – The Tipping Point: How Little Things Can Make a Big Difference Why do some ideas, behaviors or products start epidemics while others don’t? How do you curb a rampant epidemic, or start a positive campaign that…ReadingraphicsJune 7, 2015