Financial markets demand that companies deliver ever-faster growth. Yet, sustained growth is rare, especially once a business matures and growth flattens naturally. In this book,…
The world of marketing has changed forever, and traditional marketing or traditional advertising—including TV and mass-media advertising—no longer work. The best business strategy to build…
Instead of fighting head-on with your competitors, how do you create uncontested market space and make the competition totally irrelevant?  Based on a study of 150…