Blue Ocean Strategy was first published in 2005 to explain how organizations can successfully make the leap from cut-throat “red oceans” to wide-open “blue oceans”.…
Instead of fighting head-on with your competitors, how do you create uncontested market space and make the competition totally irrelevant? Based on a study of 150…
Have you wondered why some companies and executives are so crystal clear and persuasive in their strategies while others leave you grappling with what they…