THE GO-GIVER: A Little Story about a Powerful Business Idea

By Bob Burg and John David Mann

In a competitive world, most people assume success means fighting harder than anyone else. This book uses a fable to show a better alternative: how to use 5 giving-based principles to generate greater sales, stronger relationships, and lasting success.

In this summary, you'll learn:

• How to create the foundation for a great business by giving more value than you charge, and how your income grows with the number of people you serve.
• How to build lasting influence by focusing on others' interests first, and why authenticity is more powerful than any sales technique.
• How to remain open to receiving to complete the cycle of giving, and apply all 5 laws to business and personal life.

Who should read this:
• Professionals and salespeople who feel stuck in a competitive, transactional approach to business.
• Anyone who wants to build stronger relationships and greater influence in business and personal life.